HOW AI IS CHANGING SEARCH ENGINE MARKETING STRATEGIES

Understanding First-Touch Vs. Last-Touch AcknowledgmentLast-touch acknowledgment models give all conversion credit history to the final touchpoint a user engages with before taking a desired activity. This attribution model can be beneficial for determining the effectiveness of your brand name understanding campaigns.

Understanding First-Touch Vs. Last-Touch AcknowledgmentLast-touch attribution versions provide all conversion credit scores to the last touchpoint a customer engages with before taking a preferred activity. This acknowledgment model can be helpful for determining the performance of your brand name awareness campaigns.